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U.K. rapper Professor Green, who's signed to EMI/Virgin, has joined the Doritos "Late Night" campaign.

Rihanna first revealed her involvement in a Doritos campaign—with the "Who's That Chick?" video of a track recorded with David Guetta—in her Oct. 16 Billboard cover story.

Like the Rihanna video, Professor Green's performance is filmed using 360° camera technology allowing fans to interact with and manipulate the music video. They can see the video for his Doritos track "Coming To Get Me" from different angles and reveal new scenes.

The campaign is global and also features artists Teargas (South Africa), Down With Webster (Canada) and Sensacional Orchestra Sonora (Brazil).

Doritos brand manager Sam Hinchliffe said the company was "allowing consumers to discover new music in ground-breaking ways."

Adidas is taking an old school approach to marketing and is re-releasing the Adicolor LO (originally from 1983). The kit includes the original plain white shoes, paints, brushes and a wooden palette. The box will include sealant to keep your painted shoes looking great.

Celebrating color, customization and personal expression, adidas presents adicolor Podcasts, an inspired collection of short films conceived specifically for iPod, PSP or online viewing from seven of the most exciting and culturally relevant directors working today. Roman Coppola & Andy Bruntel, Neill Blomkamp, PSYOP, TRONIC, Saiman Chow, Charlie White, and HAPPY were each assigned one of seven colors – Red, Blue, Yellow, Green, Pink, Black or White.
A simple, open-ended brief asked each director to create a viral film based on their emotional and creative response to that color. The resulting shorts are a color-coded collection of innovative film aesthetics and contemporary creative sensibilities, a truly post-modern mix of genre, style and technique.











“Of all the recent street campaigns we’ve seen lately, this is our favorite one by far. It’s extremely clever, but most importanly it fits the brand perfectly”, says Wooster Collective.

The JVM-created ad featuring Jamie Oliver will pre roll online and in-store with the option of using it as a TV ad in the new year.
Creative featuring Jamie cooking at home with friends will be shown throughout Europe and South Africa.

Nikon claims the D3100 is perfect for families because it allows consumers to capture ’special moments in perfect quality, without worrying about complicated settings’.
The ad featuring Oliver shows him cooking with a little girl with the strap line ’I AM Jamie Oliver Jr’. Nikon first launched its I AM Nikon theme in March of this year.
Nikon UK will be focusing on its COOLPIX range for the Christmas period and will use the ad featuring Robbie Williams to push the range.